New setup dashboard: first 4 weeks

Skipping is new: about 1 in 4 skips at least one step on day one (25.2%), resolving the checklist instead of leaving it to nag.

Teammate row counts each design's own invite actions: staff records before the 2 July invite revamp; invitations, direct adds and invite links after. The checklist's team step is not comparable across designs, so it is not shown.

All numbers on this page exclude scam signups at source (the 31 July correction found scams mass-creating fake clients and staff, which had briefly made the client lift look significant and the team row look positive). On clean cohorts: client creation trends up (+3.0 points, z 1.7) but stays short of significance after four weeks; the teammate rate is flat at its true ~5% level; note creation and booking-link sharing sit slightly below baseline but within noise — booking is worth one look at six weeks. The card decline is genuine — scam accounts click no cards — and has persisted the full month.

Top 2 cards take about 4 in 10 clicks. The bottom 4 feature cards earn roughly 2 clicks a day each across all users: show them only when relevant.

• Mobile setup completion still edges desktop (57.9% vs 56.5%), up 12.9 points on the old design.
• The mobile client-creation gap persists at a month (23% vs 31% desktop); mobile improved 3.8 points but that stays inside noise even at n = 309.
• The card decline is worst on mobile (28% to 10%), and mobile users skip more (31% vs 21%). The step panel likely pushes the carousel below the fold on phones.

Day N is the 24-hour window N days after each person's own signup; incomplete windows excluded (after cohort n = 977 for day 7). Day 7 always lands on the same weekday as signup, which is why it runs slightly above day 3 in the baseline.

• 14-day conversion, final read (scam-free, signups 7 to 20 July, n = 700): 5.07% organic before, 5.00% after — level (z 0.1). The with-promos gap (8.4% vs 6.1%) is June's offer pushes, not the dashboard.
• 7-day conversion, mature cohorts (n = 1,060): 3.41% organic before, 2.55% after — within noise (z 1.2), the residue of the launch-week dip.
• Week 1 remains a real, isolated dip; the mature pre-June account control stayed normal through July, and the old design had a comparable one-week crater (8 June, 0.39%) with no release in sight. Weeks of 13, 20 and 27 July all sit inside the June band.
• Stripe intent is holding at 7 days: 10.6% of after-release signups click connect Stripe within a week, against 6.4% before (scam-free). The PostHog Stripe-completion event still never fires within 7 days of signup — completion truth stays with the Customer.io field.

What this says about the April "3+ steps → subscription cliff": V3 pushed roughly 25 to 40% more people past 3 real steps, and conversion did not move. The cliff reads as intent-revealing rather than causal — people who were going to convert always did more setup. Power note: at n = 700 the 14-day read rules out changes larger than about ±2 points; a smaller effect either way remains possible but nothing in four weeks of data hints at one.

• The old 'get started' PostHog dashboard (904713) now over-reads: feature completions rose about 5 times for mechanical reasons.
• Any metric counting the team step as a completion shows a false decline.
• No holdout: this is before-and-after, not a controlled test. Regional mix was stable (72 to 77% Americas both periods).